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Best Of Swiss Watchmaking Industry

Best Of Swiss Watchmaking Industry

Swiss Luxury Watches History Watchmaking in Switzerland first appeared in the mid-16th Century, initially as a response by goldsmiths to Calvinist reforms which prohibited the wearing of jewellery. Unlike the English watch industry, which in the 18th and 19th centuries was driven by the demands of maritime ...

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Pequignet: The Face Of The Renaissance

Pequignet: The Face Of The Renaissance

Pequignet Watches For French watchmaker Pequignet, its return to the annual luxury watch and jewelry show, Baselworld, signaled a new page in the company’s 40-year history. As the only “haute horlogerie”2 manufacturer in France since the quartz crisis in the 1970s, Pequignet had caught the attention of both the ...

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A NEW CHAPTER FOR PEQUIGNET

A NEW CHAPTER FOR PEQUIGNET

A NEW CHAPTER FOR PEQUIGNET Proudly positioned as the only haute horlogerie manufacturer in France, Pequignet had the upper hand over other French watchmakers. However, that competitive advantage did not necessarily translate into success in the Swiss-dominated haute horlogerie market. Despite having an award-winning ...

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